Whether you work for a corporation, a nonprofit organization, or for the government, chances are you’ve considered getting — or have already obtained — a Masters of Business Administration degree, an MBA.
Why? Because if you want to get ahead in your organization — or just to do a better job of managing or leading — obtaining an MBA is the best ticket in town. Studies show that MBA graduates — particularly those from the top business schools — are offered significantly higher starting salaries than their counterparts who don’t have MBAs. And that effect carries on throughout the careers of these MBAs.

This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principles of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:

• Know and respond to your customers’ needs
• Handle budgets and forecasts
• Recruit and retain top people
• Establish and run employee teams
• Use Sarbanes-Oxley to your company’s advantage
• Negotiate with the best of them
• Build long-term relationships with clients
• Avoid common managerial mistakes
• Improve cash flow
• Market your products and services
• Make the most of your advertising dollar

Authors: Kathleen Allen & Peter Economy

Once you know what an MBA knows, the sky’s the limit. Read The Complete MBA For Dummies, 2nd Edition (2008), and watch your career take off!

Download E-Book here

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In the fast-forward world of our times, to a large extent you would say the first two options mentioned above are conducive to making a public image for you. What you wear, how you talk, are you a haute couture follower or a Nike-sporting sports person, do you dance the Samba or the Bharat Natyam, do you Rock or are you Classically Hindustani? What others who don’t know you talk about you, when your back is turned (is a result of your behavior nay personality most often than not), what your attitude communicates to the bosses (when some work is assigned to you), what the relatives make out of you (when they try to take advantage of you and you let them or maybe resist with spunk)?

Yes you are right, the first two options are more at play where a public image is concerned. Do YOU still have a chance to influence your public image? Your personality lends some attributes to your public image, albeit superficial, as they only induce people to think what kind of person you might be. The contributions made by your peers, family, colleagues, bosses to your public image are more lasting and can either be extremely beneficial or detrimental.

YOU can still make a difference, because it is YOU who controls your behavior, choices, it is YOU who builds a personality. In the second case, YOU have limited control, because YOU can influence the people around you through your attitude and reaction (towards work, people, situations etc.) and still lose out, if somebody hates your guts. This is a people skill area, not always to be a winning bet! However, your sincerity towards your work, people and situations ALWAYS can and will speak volumes to people. If one person spoils your public image out of malice, or maybe you have induced him / her to spoil it due to your ATTITUDE in the past, all is still not lost. Drop the ATTITUDE and win ten more people who will vouch for YOU against that one person.

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